About Dailytics

It all started with a need and a disappointment.

Gustavo G
About me

I'm Gustavo, the founder of Dailytics

Working for ArchDaily, I realised how important was to analyse our traffic periodically in order to understand how our site performed, what kind of content our users liked the most, what was driving traffic to our site, and a lot of other insights you can get from Google Analytics.

Then I realised that I loved this data because I was a data geek, but most of my co-workers weren't. In fact a lot of them didn't know how to use this tool or the difference between a page view, a session and a visit. So I decided that we should find a way to send all the important data directly to their inboxes, and Wow! Google Analytics actually had this feature! So I setup an Email Report and Voila!

Once I started feeling confident about this new feature I had setup for my co-workers I got the first email from Analytics: It was so disappointing to get an (almost) blank email with a PDF attached! Specially if we were talking about Google.

That was the moment when I decided to build this tool and help my then co-workers and hopefully yours, back in 2015.

More than Google

Then I found out that Google Analytics wasn't the only tool out there

It was around 2020 when I found other tools starting to appear and creating a whole new nitche, like Plausible Analytics and Fathom Analytics, and they were just launching their API's!

I was so excited about this new opportunity that I decided to build Dailytics to support all these new tools, and I'm so happy that I did!

A few months later I found out about Pirsch Analytics and Simple Analytics so started working on adding support for them too. The best part is that I got in touch with the founders of all these tools (except Google, of course) and they were so kind to help me with the integration.

Do you have any doubts? Let's talk.