Working for a large content site, I realized how important was to analyze our traffic periodically in order to understand how our site works, what kind of content our users like most, who is driving traffic to our site, and a lot of other insights you can get from this amazing tool: Google Analytics.
Then I realized that I loved this data because I'm a data geek, but most of my co-workers weren't. In fact a lot of them didn't know how to use this tool or the difference between a page view, a session and a visit. So I decided that we should find a way to send all the important data direct to my co-workers' inbox, and Wow! Google Analytics actually has this feature! So I setup an Email Report and Voila!
Once I started feeling confident about this new feature I had setup for my co-workers I got the first email from Analytics: It was so dissapointing to get an (almost) blank email with a PDF attached! Specially if we were talking about a product from Google.
That was the moment when I decided to build this tool and help my co-workers and hopefuly yours, back in 2015. Today we use (in fact, we read) Dailytics every day and we are all conscient about our traffic and we celebrate when the report arrives with a special medal (that indicates we hit a traffic record).
You can follow all the updates about Dailytics on Twitter at @dailyticsreport